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Channel loyalty, re-engineered

Transform retailer engagement with AI-powered loyalty management

Siora Loyalty gives manufacturers a single system for QR-based product authentication, automated retailer rewards, channel analytics and an AI assistant that answers business questions in plain language.

Request DemoSee it in action
  • No hardware required
  • Ready in 6 weeks
  • ERP-ready APIs
app.sioraloyalty.com/dashboard

Channel overview

Last 30 days · All regions · Updated just now

Live

Total product scans

248,915

+18.4%vs last month

Active retailers

18,204

+6.2%vs last month

Points redeemed

9.42M

+11.7%vs last month

Pending claims

132

-24.0%vs last month

Product scans

Monthly verified scans

30d12m

Regional performance

Scan density by state

  • Maharashtra92%
  • Gujarat81%
  • Punjab74%
  • Tamil Nadu66%

Distributor performance

Top 4 of 126
DistributorScansStatus

Malak Distributors

Ludhiana

18,402Excellent

Shree Traders

Surat

15,118Excellent

Northline Supply

Pune

11,067On track

Anand Agencies

Jaipur

7,940Watch
9.4Mredeemed
  • Appliances42%
  • Gift cards28%
  • Travel18%
  • Cash-back12%

Monthly engagement

Active retailers per month

The problem

Manufacturers fund the channel — and see almost none of it

Between the depot and the shelf, most brands lose the thread. Here is what channel and marketing teams tell us before they move to Siora.

  • Counterfeits erode the brand

    Look-alike goods enter the channel and there is no field-level way to prove a unit is genuine before it reaches the shelf.

  • Retailers stay anonymous

    Brands invest in schemes and marketing but engagement is mediated by distributors, so there is no direct line to the retailer.

  • Loyalty runs on spreadsheets

    Points are tracked on paper and Excel. Reconciliation is slow, disputes are common and misuse is difficult to detect.

  • No visibility past the depot

    Once stock leaves the distributor, product movement, regional demand and scheme performance go dark.

  • Reports, not decisions

    Data exists but answering "which region is growing fastest?" takes a week of manual reporting — so nobody asks.

  • The cost is not the loyalty budget. It is every decision made without the data the channel is already generating.

    See how Siora closes the loop
The solution

One closed loop, from the production line to the boardroom

Siora Loyalty instruments every hand-off in the channel. A code applied at packing becomes a verified scan, a credited reward and, ultimately, an answer your leadership team can act on.

  1. 01

    Manufacturer

    Generates unique, single-use QR codes per SKU and batch, then prints or applies them on pack.

  2. 02

    Distributor

    Receives coded stock. Every allocation is mapped, so scan activity is attributable down to the distributor.

  3. 03

    Retailer

    Onboards once with mobile OTP and GSTIN verification, then transacts entirely inside the app.

  4. 04

    QR scan

    The in-app scanner verifies authenticity. Each code can be redeemed exactly once — camera scans redirect to the app.

  5. 05

    Reward points

    Points are credited the instant a genuine code is verified, with the full ledger visible to both sides.

  6. 06

    Analytics

    Scans, redemptions, distributor performance and regional demand update on the brand dashboard in real time.

  7. 07

    AI insights

    The AI assistant reads the same data and returns answers, charts and recommended actions on request.

  8. The loop closes in under two seconds.

    From scan to credited points to an updated dashboard tile — no batch jobs, no month-end reconciliation.

Platform

Four systems your channel team stops running by hand

Authentication, rewards, catalogue and communication in one place — configured centrally, operated by your retailers on their own phones.

Product authentication

A unique QR code on every unit — verified once, forever

Each pack carries a serialised code tied to SKU, batch and distributor. Retailers verify inside the Siora app, so a counterfeit or duplicated label fails at the point of scan rather than at the point of complaint.

  • Single-use codes — a scanned code can never be claimed twice
  • Bulk generation, print sheets and revocation of unused codes
  • Device-camera scans deep-link into the app or the store listing
  • Every scan stamped with retailer, distributor, time and location

Generate QR batch

Print sheet

SH-01-2291-0447

SH-01-2291-0448

DN-04-2288-1120

KT-11-2301-0032

Issued
20,000
Scanned
14,382
Revoked
118

Duplicate scan on SH-01-2291-0447 blocked · 2 min ago

Retailer rewards

Points that settle instantly, without a single spreadsheet

Points post the moment a genuine product is verified. Scheme rules, per-product point values and eligibility thresholds are configured centrally — no manual crediting, no month-end reconciliation.

  • Per-product point values and time-bound campaign multipliers
  • Automatic crediting with a complete, auditable transaction history
  • Eligibility gating so rewards unlock only at the required balance
  • Approve or reject redemption claims from the brand dashboard

Scheme rules

Festive 2026
ProductPointsMultiplier
Premium Cotton Shirting802×
Denim Regular Fit601×
Knitwear Essentials451.5×

Points credited

1.28M

+22.4% vs last month

Claim queue

  • Power Bank · 2,500Approved
  • Cookware · 6,400Pending
  • Voucher · 10,000Approved

Reward catalogue & redemption

A branded catalogue your retailers actually browse

Publish reward catalogues and new collection lookbooks straight to the app. Retailers browse, redeem and then track fulfilment to delivery — with status changes pushed back to them at every step.

  • Digital catalogues delivered in-app and protected from screenshots
  • One-tap redemption against the live points balance
  • Transparent claim tracking: requested, approved, dispatched, delivered
  • Redemption ledger reconciled against every underlying scan

Published catalogues

  • PDFWinter Collection 2026Live · 18,204 retailers
  • PDFReward Catalogue Q1Live · 38 rewards
  • PDFDealer Scheme BookletDraft

Catalogues are delivered in-app and screenshot-protected, so pricing never leaves your channel.

Engagement & notifications

Reach every retailer directly, not through the grapevine

Announce a scheme, a price revision or a new collection and it lands on the retailer’s phone the same minute — segmented by region, distributor or performance tier.

  • Scan confirmations and reward credits in real time
  • Campaign and new-collection announcements from the dashboard
  • Redemption status updates at each stage of fulfilment
  • Targeted broadcasts by region, distributor or engagement tier

Send notification

AudiencePunjabGujaratTop 20% retailers

Reaches 4,182 retailers

Send now
AI Business Assistant

Ask your loyalty programme a question. Get the answer, not a report.

Siora AI is a business intelligence layer over your live loyalty data — not a support chatbot. Ask in plain language and it returns a direct answer, the chart behind it and the action worth taking.

Siora AI

Business intelligence assistant

Which distributor generated the highest scans this month?

Malak Distributors — 18,402 verified scans

Malak Distributors leads for the third consecutive month, contributing 21% of all verified scans. Shree Traders is second at 15,118, growing faster month over month.

  • Malak Distributors96%
  • Shree Traders82%
  • Northline Supply63%
  • Anand Agencies44%
Verified scans by distributor · last 30 days
  • Malak’s retailer base grew 12% after the Diwali multiplier
  • Anand Agencies is 38% below its allocation target

Try asking

Ask about scans, retailers, campaigns or regions…

Business intelligence, not a chatbot

Siora AI is grounded in your own scan, reward and distributor data. It does not guess — every answer traces back to records in your programme, and it will tell you when the data is too thin to conclude anything.

  • Demand forecasting

    Projects product demand from real scan velocity so production and stock planning run on evidence.

  • Seasonality detection

    Surfaces peak buying days and seasonal patterns per region and product family.

  • Territory signals

    Flags regions and retailers whose activity is accelerating — or quietly falling away.

  • Anomaly detection

    Highlights irregular scan patterns and distributors operating outside scheme rules.

Ask in the language your leadership already uses.

No SQL, no report builder, no waiting on the analytics team — the answer and the chart arrive together.

Analytics

Every scan, claim and campaign on one enterprise dashboard

Purpose-built for channel teams: total scans, active retailers, distributor league tables, redemption trends, campaign performance and regional demand — refreshed as the data lands.

app.sioraloyalty.com/dashboard

Channel overview

Last 30 days · All regions · Updated just now

Live

Total product scans

248,915

+18.4%vs last month

Active retailers

18,204

+6.2%vs last month

Points redeemed

9.42M

+11.7%vs last month

Pending claims

132

-24.0%vs last month

Product scans

Monthly verified scans

30d12m

Regional performance

Scan density by state

  • Maharashtra92%
  • Gujarat81%
  • Punjab74%
  • Tamil Nadu66%
  • Uttar Pradesh58%
  • West Bengal44%

Distributor performance

Top 4 of 126
DistributorScansStatus

Malak Distributors

Ludhiana

18,402Excellent

Shree Traders

Surat

15,118Excellent

Northline Supply

Pune

11,067On track

Anand Agencies

Jaipur

7,940Watch
9.4Mredeemed
  • Appliances42%
  • Gift cards28%
  • Travel18%
  • Cash-back12%

Monthly engagement

Active retailers per month

  • Real-time refresh

    Tiles move as scans land — no nightly batch, no stale exports.

  • Slice any dimension

    Filter by region, distributor, SKU, campaign or retailer tier.

  • Role-based views

    Brand, regional and distributor users each see their own scope.

  • Export & API

    Download CSV or stream the same data into your BI warehouse.

Industries

Built for any product that reaches a shelf through a distributor

If stock moves manufacturer → distributor → retailer, the same loop applies. These are the sectors where Siora is deployed today.

  • Garments & Textiles

    Collection launches, seasonal schemes and multi-city retailer networks.

  • FMCG

    High-velocity SKUs where scan volume becomes a live demand signal.

  • Paints & Hardware

    Dealer loyalty, contractor rewards and batch-level authenticity.

  • Electrical & Electronics

    Warranty-linked verification and channel-partner incentives.

  • Pharmaceuticals

    Batch and expiry traceability across stockists, distributors and chemists.

  • Agriculture

    Season-critical distribution with counterfeit-sensitive inputs.

  • Consumer Goods

    Broad retail footprints that need direct, measurable engagement.

  • Not on this list?

    The platform is industry-agnostic. Tell us how your channel is structured and we will map it.

    Talk to us
Benefits

Value that lands on all three sides of the channel

A loyalty programme only sticks when every participant gets something concrete out of it. Here is what each side gains.

For manufacturers

  • Real visibility into product movement past the depot
  • A direct, measurable relationship with every retailer
  • Counterfeit protection built into the reward mechanic
  • Production and scheme planning based on live demand
  • AI insights that turn programme data into decisions

For distributors

  • Stronger, more transparent collaboration with the brand
  • Performance measured on verifiable scan data, not opinion
  • Higher participation in campaigns and seasonal schemes
  • Faster claim settlement across the retailers they serve

For retailers

  • Scan a QR code and know the product is genuine
  • Points credited instantly, visible in a running ledger
  • Simple redemption from a live reward catalogue
  • One digital place for catalogues, offers and claim status
Why Siora

Enterprise capability, without an enterprise implementation

Everything below is in the product on day one — not a roadmap item, and not a paid add-on module.

  • Core

    QR code authentication

    Serialised, single-use codes tied to SKU, batch and distributor.

  • AI

    AI business intelligence

    Natural-language answers, charts and forecasts over live data.

  • Core

    Retailer engagement

    Direct notifications, catalogues and campaigns to every retailer.

  • Core

    Secure reward management

    Auditable ledgers, claim approvals and role-based access.

  • Core

    Enterprise analytics

    Channel, product, campaign and regional reporting out of the box.

  • Core

    Cloud based

    Managed hosting with automated backups and zero on-premise burden.

  • Core

    Scalable architecture

    From one pilot state to a national network without re-platforming.

  • Core

    Real-time insights

    Dashboards move the moment a code is scanned in the field.

FAQ

Questions procurement and IT always ask

If something is not covered here, our solutions team will answer it on the demo call.

  • Every unit is assigned a serialised, single-use QR code generated in the platform and applied at packing. When a retailer scans it in the Siora app, the code is validated against the issued batch and marked as consumed — so the same code can never be claimed twice. Codes scanned with a phone camera outside the app deep-link into the app, or to the Play Store / App Store if it is not installed.

30-minute walkthrough

Ready to modernise your loyalty programme?

See Siora Loyalty running on your own product catalogue. We will walk your team through QR generation, retailer onboarding, reward settlement and the AI assistant in a 30-minute session.

Book a DemoTalk to Sales
  • No hardware to buy
  • Pilot live in 6 weeks
  • ERP-ready APIs